Four tiers, from a single-trade specialist to multi-state renovation. Pricing locked — what you see is what you'll pay. Each platform tier includes a Hey Ella receptionist tier on top of the platform features. Early-bird waitlist locks these rates for the life of your account. Just want the receptionist? Hey Ella standalone from A$99/mo →
Solo plumber, electrician, tiler, painter, HVAC, solar, flooring, roofing — single-trade specialists with a small crew. Hey Ella Pro receptionist + the rest of the single-trade platform.
Our strongest tier. Kitchen, bathroom, laundry, full-home renovation. No global competitor serves multi-trade renovators with integrated AI + supplier catalogues + homeowner portal.
New-build and major renovation. Multi-stage projects with full takeoff, phase mapping, and progress claims.
Multi-state, franchise, commercial fit-out. SSO, bespoke integrations, dedicated success manager.
Honest disclosure. Pricing locked from launch — what you see is what you'll pay. Sign up for the early-bird waitlist and you'll lock these rates for the life of your account, even after Q4 2026 launch. We do not take a percentage of your customer payments. Stripe processing fees are paid directly to Stripe (currently 1.7% + 30c for AU domestic cards). Looking for just the receptionist? See Hey Ella standalone from A$99/mo — available now.
Side-by-side. No asterisks. No "available on enterprise tier only" buried in a footnote.
| Feature | Trade Specialist | Multi-Trade Renovation | Residential Builder | Enterprise |
|---|---|---|---|---|
| Domain plugins | 1 | Multiple | Multiple + new-build | Unlimited |
| Admin users | 2 | 5 | Unlimited | Unlimited |
| Customer portal | ||||
| Trade portal + subby management | ||||
| Hey Ella receptionist tier included | Pro tier | Crew tier | Crew tier | Crew tier |
| AI Email Classifier | ||||
| Branded PDF quotes | ||||
| Stripe payments | ||||
| Supplier packs (Kaboodle / IKEA / Beaumont / Reece) | Add-on | |||
| Variation tracking | ||||
| Multi-domain quoting | ||||
| Accounting export (Xero / MYOB / QuickBooks) | Xero only | |||
| Mobile job-card for trades | Read-only | |||
| Digital takeoff engine | ||||
| Phase + milestone engine | ||||
| Progress claims module | ||||
| Compliance vault | ||||
| Single sign-on (SAML / OIDC) | ||||
| Custom integrations | ||||
| Dedicated success manager | ||||
| Support SLA | Standard email | Next business day | Next business day | Same day, dedicated |
| Uptime SLA | 99.5% | 99.5% | 99.5% | 99.9% |
Yes. The Trade Specialist tier ships the Hey Ella Pro receptionist + AI Email Classifier, customer portal, Stripe payments, branded PDF quotes, and one domain plugin (your trade). If you only want the receptionist (no platform), check out Hey Ella standalone from A$99/mo, available now. If you later subcontract other trades or add multi-trade jobs, upgrade to Multi-Trade Renovation any time without re-platforming.
Yes — once we open external onboarding (Q4 2026), every new tenant gets a 30-day no-obligation trial. Bring a real job, we'll help you set it up. If it doesn't earn its monthly fee in saved time, walk away.
Anytime. No lock-in. Month-to-month billing. We'll export your data on request — your customers, your jobs, your invoices. It's your business; it's your data.
Stripe charges its own processing fees (currently 1.7% + 30c for AU domestic cards). Those are separate from your Ella Works subscription and go directly to Stripe. We don't take a cut of your customer payments.
Yes. Multi-tenant architecture with row-level isolation, per-tenant encryption, and audit logging. Your customers, your quotes, your variations — only you and the people you invite can see them. We'll publish the security architecture document before external onboarding opens.
No. Flat monthly subscription. Your business outcomes are yours. We don't make more money when you sell more — we just want you to keep coming back.
Live today: Beaumont Tiles. Partnership in progress: Bunnings Kaboodle. In the pipeline: IKEA, Reece, Caroma, Stegbar, National Tiles, Freedom, Kinsman, Ardex, James Hardie, Colorbond/BlueScope, CSR Gyprock, Bowens, Stratco. Each supplier pack is bundled free with the parent domain plugin — no separate fee.
Stripe (payments), Xero, MYOB, QuickBooks (accounting export), Google Calendar, Twilio (voice). More on the way — accounting webhooks, supplier ordering APIs, route optimization. If your tooling matters to you, tell us on the signup form and we'll prioritise.
Today, yes — built for AU compliance, AU tax, AU suppliers. New Zealand is in plan for 2027. Other markets follow.
Matt. Directly. (08) 7228 6801. The platform is small enough that you'll talk to a real human who has actually used it on real jobs.
Hey Ella ships now as a standalone AI receptionist for Australian tradies — no platform commitment required. Three tiers from A$99/mo. Live in 7 minutes. The full Ella Works platform launches Q4 2026; Hey Ella is available today.
Early-bird pricing closes when we hit our wave-one cap. Don't miss it.
Request AccessOr call Matt directly: (08) 7228 6801
