Designed
PlansToQuote — New Home Builder
Drag in the architectural set. Walk out with a costed build, a phase plan, and a progress-claim schedule.
Plugin Marketplace · by Ella Works
The first plugin marketplace, designed for trade businesses.
One platform. 34 plugins designed. 11 in production today. Turn on what you need, skip what you don't. The AI is one plugin. So is your supplier catalogue. So is your trade. Stack them up — your business gets sharper every month.
34 plugins designed
11 in production today, more every month
Built by a working trade business
Opt in, never re-platform
Every other tool gives you the same toolset as everyone else
Your business is unique. Your software shouldn't pretend it isn't.
Most platforms ship one shape — and squeeze every business into it. We built a platform that composes. You get the parts you need, and only those. The rest stays out of your way.
One shape doesn't fit thirty trades
A solo plumber and a five-stage renovation builder don't run the same business. Most software pretends they do. The compromise is paid by you, every day.
Stop paying for features you'll never use
Every other SaaS bundles 80% of its features with the 20% you actually want. With plugins, you turn on what makes you money and skip the rest.
The world changes. Your tool should too.
Last year's must-have feature is this year's noise. New plugins drop monthly. Stack them when they earn their keep — turn them off when they don't.
From signup to first job
How the marketplace works.
You don't write code. You don't talk to integrators. You toggle plugins on, the AI configures them around your business, and they compose with each other from day one.
1
Pick the plugins for your trade
Pick your trade specialist plugin (plumbing, tiling, sparky, painter — fourteen and growing). Then pick the AI superpowers and operations plugins that fit how you work. The marketplace shows you what other businesses your size run.
2
The AI configures them to your business
Hey Ella scrapes your website. The Smart Estimator learns your prices. The Email Classifier studies your inbox. By the end of week one, your plugins know your voice and your numbers — without you writing anything.
3
Plugins compose. Your data flows.
Your AI Voice Receptionist creates a lead. The Plans-to-Quote plugin turns the brief into a quote. The Payment Accelerator chases the deposit. The Compliance plugin attaches the SWMS. Every plugin pulls from the same single source of truth — no copy-paste, no spreadsheet bridges.
4
New plugins drop monthly. Opt in, never re-platform.
We ship new plugins every month. You toggle them on when they earn their keep, leave them off when they don't. No migrations, no upgrade fees, no "version 2.0" relaunches. Your platform just gets sharper.
Domain plugins
The kind of work you do.
New homes, multi-trade renovations, kitchens, bathrooms — domain plugins know the shape of your jobs and configure the platform around them. More in the pipeline through 2027.
Designed
Designed
Multi-Trade Renovation
The orchestrator for renovation builders running multi-stage jobs across many trades.
Designed
Kitchen Installation
Custom-cabinet kitchen plans (U-Install-It, bespoke joinery) — mapped, sequenced, and trade-priced. The broader sibling to Flatpack.
In production at ECG
Flatpack Kitchen Installation
Bunnings Kaboodle and IKEA flat-pack PDFs in. Catalogue-matched line items out — assembly, install, sparky, and plumber minutes baked in.
In production at ECG
Bathroom Renovation
Demo through waterproofing, tiling, fitout — bathroom-shaped work, planned bathroom-style.
Trade specialist plugins
For one-trade specialists who do their craft brilliantly.
Fourteen trade specialist plugins so far — each tuned to the rhythm, terminology and compliance of that trade. More launching every quarter.
Designed
Domestic Electrician
Switchboards, GPOs, lighting — full residential sparky workflow with COES tracking.
Designed
Electrical Extras
Up-sells and additions — fans, EV chargers, smart switches — quoted from a curated catalogue.
Designed
Sparky + Security
CCTV, alarms, intercom and access control — for sparkies who cross into low-voltage security.
Designed
Plumbing + Gas
Hot water, gas fitting, drainage, fixtures — the full residential plumbing book of work.
Designed
HVAC + Refrigeration
Split systems, ducted, refrigeration — sized, scheduled and serviced.
Designed
Painter
Internal, external, prep, top coat — coverage maths and colour selection built in.
Designed
Tiler
Floor and wall tiling — square-metre estimating, waste factor and supplier-pack pricing.
Designed
Roofer
Tile, metal, restoration — pitched and computed from satellite or measure-up.
Designed
Solar + Battery
Panels, inverters, batteries, federal/state rebates pre-applied — designed for the clean-energy boom.
Designed
Landscaper
Hardscape and softscape — paving, retaining, turf, planting — quoted from a square-metre brief.
Designed
Carpet + Floor Cleaning
Recurring service plans, room-counts, end-of-lease packages — built for the cleaning service business.
Designed
Carpenter — 1st Fix
Framing, structural carpentry, lock-up — pre-plaster carpentry workflows.
Designed
Carpenter — 2nd Fix
Skirting, architraves, doors hung, hardware fitted — the post-plaster finishing carpentry pass.
Designed
Carpenter — Doors + Frames
Door specialists — supply, fit, hang, hardware — with door-schedule generation.
AI superpowers
Cross-cutting AI plugins. Every job, every trade.
The AI horizontals work for you whether you're a tiler with one ute or a builder with five teams. They compose with every domain and trade plugin in the marketplace.
Live
AI Voice Receptionist
Hey Ella answers in your voice, books leads, transfers urgent calls. From A$99/mo standalone — already in production.
In production at ECG
AI Email Classifier
Sorts your inbox into Action / Enquiry / Subby / Invoice / Personal — the 9pm "did I miss that quote?" panic disappears.
Designed
Marketing AI
Auto-generates job photo posts for socials, newsletter copy, Google review request flow — your marketing department, on autopilot.
In production at ECG
AI Plans-to-Quote
Drop a Bunnings Kaboodle PDF, an IKEA plan, a hand-sketched scope. Out comes a line-itemed branded quote — minutes, not days.
In production at ECG
Smart Estimator
Learns your historical pricing, supplier costs and margin discipline. Estimates close to your gut number — every time.
Run-the-business plugins
The boring stuff that pays the bills, automated.
Compliance. Cashflow. Reviews. Routing. The seven horizontals that take the back-office out of your evenings — and put it back in your business hours, where it belongs.
In production at ECG
Compliance + Safety
SWMS, JSA, induction tracking, certificate-of-currency reminders. Compliance done in the background.
In production at ECG
Payment Accelerator
Automated deposit collection, milestone billing, reminder cadence — so you stop chasing payments at 9pm.
Designed
Review + Reputation
Auto-asks for the Google review at the right moment. Routes negative feedback to you privately, before it lands publicly.
Designed
Route + Dispatch
Smart routing for your day — fewer kilometres, more billable hours, fewer arguments at smoko.
In production at ECG
Accounting Sync
Xero, MYOB, QuickBooks — invoices, payments, GST reconciled overnight. Your bookkeeper will thank you.
Designed
Materials + Inventory
What's on the truck, what's in the shed, what's still to order — material counts that match reality.
In production at ECG
Crew + Workforce
Staff scheduling, subby management, availability, ratings, pay runs — your team, run from one place.
Supplier packs
Live catalogues from Australia's biggest suppliers.
Supplier packs are pre-priced, daily-refreshed catalogues built into every quote. No more re-keying SKUs, no more "let me check the latest price list" — the price your customer sees is the price you'd pay tomorrow.
Live
Beaumont Tiles
National tile range, live pricing, in-stock warehouse-by-warehouse. Quoted into bathrooms and kitchens out of the box.
Partnership in progress
Bunnings Kaboodle
Flat-pack kitchens — line-itemed, priced, scheduled. Pending partnership signing; Kaboodle PDFs already parse via Plans-to-Quote.
Pipeline
IKEA · Reece · Caroma · Stegbar · National Tiles
More supplier packs in active development through Q3 2026 onward — vote with your feet on which one you want next.
Why us, why now
We don't write plugins for trade businesses. We are one.
Ella Construction Group built every one of these plugins to run our own renovation business. Kitchens, bathrooms, full-home, on the tools every day. The marketplace exists because we needed it — and we couldn't find anyone else building one.
When a plugin breaks, it breaks for us first. When a plugin is missing, we feel it on a Tuesday morning standing in a customer's kitchen with a sparky waiting on a measurement. That's a very different kind of accountability than software written by people who've moved on to the next project.
First external tenants onboard Q4 2026. Early-bird waitlist locks the marketplace ecosystem in for the life of your account.
34
Plugins designed
11
In production today
458
API endpoints powering it
200+
Real renovations run on it
Hey Ella ships now. Full marketplace Q4 2026.
Get the AI Voice Receptionist standalone today — A$99/mo, live in 7 minutes. Or join the waitlist and lock early-bird pricing for the entire marketplace, for the life of your account.
Or call Matt directly: (08) 7228 6801