From a single-trade specialist to a multi-trade builder, Ella Works runs the whole job — quote, schedule, invoice, paid — with AI baked in from day one. Built by an actual renovation business. Opening to other trades businesses through Q4 2026.
Most platforms force you to be a builder OR a tradie. Ella Works does both, in one codebase, with the bits you don't need turned off.
Plumbers. Electricians. Tilers. HVAC. Solar. Painters. Flooring. Roofing.
One trade you do brilliantly, plus the bits you sub out. AI receptionist takes the calls. Email AI sorts the inbox. Mobile job-cards in the field. Stripe to your account, same day. Replaces ServiceM8, Tradify, Jobber.
See trade-specialist features →Kitchen. Bathroom. Laundry. Full home. New build. Commercial fit-out.
Multi-stage projects across many trades. Domain plugins for each vertical. Supplier packs (Bunnings Kaboodle, IKEA, Beaumont) wired in. Customer portal for the homeowner. Trade portal for your subbies. Replaces Buildxact, NextMinute, Buildlogic.
See builder features →Doesn't matter if you're a single-trade specialist or a multi-trade builder. The pain is the same.
You're on a job site, the phone rings, you can't pick up. By the time you call back, the customer has moved on to the next bloke on the list.
Quotes in one tool. Scheduling in another. Invoices somewhere else. The inbox where you can't find the original brief. None of them talk to each other.
The job's done. The invoice was sent three weeks ago. Now you're writing the polite-but-firm follow-up after dinner instead of being with the kids.
The whole job — every job, every trade — runs through one tool that you, your customer, and your subbies all see.
Ella, the AI Voice Receptionist, answers when you can't. Books the enquiry. Categorises it. Creates the lead in your dashboard before you've climbed off the ladder.
Upload the plan or PDF. AI parses scope, prices line items from your supplier catalogues, generates a branded PDF, emails the customer with a deposit link.
Customer signs and pays from their phone. Job auto-moves to scheduled. Subbies get assigned via the trade portal. No group chats. No phone tag.
Stage complete, photo signed off, invoice sends itself. Customer pays from their portal. Reconciliation lands in Xero overnight. You sleep.
Every competitor shipped AI features in 2025. We architected for AI in 2024 — every workflow assumes it. That's a 12–18 month moat, and we're using it.
Ella answers your phone. Speaks naturally. Books appointments. Categorises enquiries. Creates leads. Already handling real customer calls in production — transcripts, summaries, and category in your dashboard within seconds of hangup.
Inbound mail sorted into Action Required, Enquiries, Subcontractors, Invoices, Personal, Projects, Marketing — automatically. The 9pm "have I got back to that quote?" panic disappears.
Customer drops a Bunnings Kaboodle PDF, an IKEA plan, or a hand-sketched scope. Ella parses, line-items, prices against live supplier catalogues, returns a branded quote. Minutes, not days.
Every business is different. Ella Works adapts via plugins — turn on what you need, leave the rest off. Every tenant gets their own configuration.
Your control centre. Quotes, jobs, scheduler, finance, people, AI control, plugin marketplace, accounting sync. Where the business gets run.
Your customer's home base. Live quote view, milestone tracking, document repository, secure deposit and progress payments, photos from site, Q&A thread.
Your subbies' command line. Assigned jobs, mobile job-cards, schedule, availability, compliance docs, invoice submission. Ratings build over time.
18 plugins live today. More every month. Domain plugins (the kind of work you do), supplier packs (whose catalogue you price against), horizontals (cross-cutting AI). Turn them on per-tenant.
Kitchen · Bathroom · Laundry · Full Home Reno · Trade-Specific (20+ coming) · Commercial Fit-out (2027)
Bunnings Kaboodle · IKEA · Beaumont Tiles · Reece · Caroma · Stegbar · National Tiles (more in pipeline)
Voice Receptionist · Email Classifier · Quote Generator · Marketing AI · Document Intelligence
Stripe · Xero · MYOB · QuickBooks · Google Calendar · Twilio · custom webhooks
Ella Construction Group built this platform to run our own business — kitchens, bathrooms, full-home renovations, on the tools every day. We didn't write a quoting tool and bolt features on. We wrote a complete operating system because that's what we needed to run real jobs.
When something breaks, it breaks for us first. When something's missing, we feel it on a Tuesday morning standing in a customer's kitchen with a sparky waiting on a measurement. That's a very different kind of accountability than software written by people who've moved on to the next project.
First external tenants onboard Q4 2026. Early-bird pricing locks in for the life of your account.
From the solo plumber to the multi-state renovation group. Pick the tier that fits today; grow into the next one without re-platforming.
Solo trade or small crew. One trade you do brilliantly.
Kitchens, bathrooms, full-home renovation. Our strongest tier — no global competitor in this band.
New-build and major renovation. Multi-stage projects with full takeoff and phase mapping.
Multi-state, franchise, commercial fit-out. SSO, bespoke integrations.
Honest disclosure. Final dollars finalising Q3 2026. The ranges above are the bands we're tuning between. Sign up for the waitlist and you'll lock in the early-bird rate for the life of your account.
First external tenants onboard Q4 2026. Be on the wave-one list. Early-bird pricing locks for life.
Request Early AccessOr call Matt directly: (08) 7228 6801
